A Message from the President (Top Interview)


  • Clarion Co., Ltd. (Headquarters)

What Clarion can and must do for the Future, Based on a Global Perspective and Harmonious Relationship with Society and the Environment.

What are the effects and future outlook as a result of Clarion’s merger with Hitachi?

Against the backdrop of an aging society and technological breakthroughs in the data communication field, society’s demands on the automotive market have begun a major shift towards “Security & Safety”, “Ecology & Efficiency”, and “Comfort & Usability”. Society also views automotive related enterprises with great, wide-ranging anticipation. As a global corporate citizen, enterprises are required not only to pursue profitability, but also to engage in comprehensive, well-balanced corporate activities that encompass environmental protection and compliance measures.

These were the prevailing conditions when Clarion merged with Hitachi, Ltd. in December of 2006. Through this merger, it has become possible for Clarion Group companies to draw upon their unique strengths based on a unified business strategy, thereby engaging in business from a broader perspective than before. Notably, the experience that Clarion has accumulated in the in-vehicle equipment field is eagerly anticipated within the Hitachi Group as an advantage in the automotive related market. In the future, we hope to be able to achieve business results that would have been impossible with our previous corporate scale, within the enormous corporate entity that is the Hitachi Group.

Tatsuhiko IZUMI, President

Tatsuhiko IZUMI, President

How should Clarion be involved in “Mono-zukuri” (making/creating things)?

The automotive related market is dramatically evolving, as witnessed by Telematics and music content distribution, as well as ETC (Electronic Toll Collection) and rapidly expanding traffic information systems, just to name a few examples. In such a market environment, being an enterprise that is supported by customers and providing products that are appreciated by them, rides on our ability to quickly sense what it is that our customers need and to deliver it to market without delay. For this to happen, quality is by all means important, but competitive pricing, and added value that will enable people to feel as sense of superiority when using a Clarion product, become important as well.

It is also necessary for an enterprise to be able to propose products that resonate amongst their customers. So that we may create products that are more enthusiastically received by our customers than ever before, we will be aggressively proposing new products under the banner of “Clarion H.M.I.” Based on our motto “to interface mobile environments such as the car, with music and information”, we intend to provide products and services that truly satisfy the needs of our customers.

What are the CSR activities Clarion now should be engaged in?

The idea that corporations bear a responsibility towards society, or in other words the concept of CSR (Corporate Social Responsibility), is gaining wide recognition as something companies should adhere to. However, it is also a fact that in the real world where profitability and efficiency are advocated, sometimes CSR takes a back seat. Even now, it is not uncommon to see cases of unethical corporate behaviors being featured in the media. Improving quality is unthinkable if its repercussions will have negative impact on people or the environment. We believe that as long as each and every one of our employees embraces “common sense” and acts according to it, the path to true quality improvement will remain open.

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